Music videos were first theorised in the 1950s but it wasn't until the 1960's when the first music videos were made. They primarily featured either entirely unrelated videos to the music or a performance video. The Beatles used their international fame to pioneer music videos into the mainstream and music videos soon became commonplace.
This digipak is used in the same way as an album cover in order to create a brand image. They use specific images and motifs in order to portray the band as hard and almost violent. This helps draw in a specific audience and reinforce a reputation.
This digipak uses two distinct colours to create a solid image for the digipak. The white and red contrast highlights some striking imagery that suggests the band might have a very artful side.
This digipak mimics the artwork of the actual album by including the portraits of the band members on each panel themselves. This doesn't deviate much from the album artwork.
These are great examples to help you come up with some ideas, well found. Your analysis needs to be much more detailed though. Consider what brand image is intended, how technical features such as colour, font, language, image are used to create meaning and communicate this brand image, and how a target audience are being addressed successfully. You might think about some theory/research too - for instance, you could look into whether packaging has changed since the advent of i-Tunes.
ReplyDelete