Preliminary ideas.

Ideas we have for the song we are going to use (Which can be found here: http://thevacuumparty.bandcamp.com) Have been developing today.

We are thinking of using a balance between redundancy and entropy by having some shots of performance and some entropic imagery.

Performance speaks for itself but we were thinking of using mundane 'arthouse' style shots of seemingly random shots of related objects such as guitars or out-of-place objects like cutlery in a wooded setting.

The video is to have a nostalgic feel and will look as though it were shot on a film reel.

Band reply.

The song I've chosen to the, 'A future you can't steal' by The Vacuum Party, has been allowed by the creator of the song to be used in the music video. I sent the message over to her via her youtube account and she replied promptly allowing the use of it for the project. The reply went as thus:

''Hey sorry I took so long to respond, school has started back up for me and I've been swamped with work. Hopefully I'm not too late, but do you still need the song? I'm guessing when you say "buying the track" you mean that you want to use it and not that you're buying the copyrights away from me (as in, I'll still own my own song), correct? I think that would be cool if you used my song in your video!

I can tab it out when I get some time this weekend if you want.

Thanks,
Emily''

This means that I have got total permission to0 use the music.

Audience theories.

Effects theory is the theory that medium has a direct behavioural effect on its audience. This means that listening to violent music or playing games will, in turn, make you very violent.

Rap music might glamorise misogyny and gun crime and therefore encourage people who listen it to follow suit.

This also applies to metal music that glamorises suicide and murder.

There can be positive effects where it encourages political engagement. Songs like 'fight the power' encourage an individual independence against what people might think to be an oppressive regime.

Band Adverts.

The band avert shown here is using the album art as a background image to attract those who may be familiar with similar iconography used in the genre of music they like. The inclusion of what songs will be used is an apparent lure for those who have already heard the songs and are being drawn to buying a whole album.

As a marketing device this advert would be placed over magazines where people who would be interested in the music would be reading. The use of an archaic font and aged imagery is very quintessential of this genre of music.

This advert uses a comedic element in its music which may suggest that it uses humorous narrative in its videos. The lack of seriousness is represented in the imagery and colour scheme used, with bright pastel colours as a main motif.

The adverts often allude to the type of music used in relation to the music video, with screen-shots from the video being used or with motifs used in the video also used.

Synaethesia

Synaesthesia is the confusion of the senses. This is where people feel as though they can taste colours or hear smells. Music videos can link into this by making a visual representation of sound in the video through colour and images.

This can link in with some music video theory of having music and lyrics represented by shot changes and video narrative. Since a music video is made to go with an specific video the video is made to completely go with the music.

This video is a performance video with a heavy emphasis on psychedelic colours and images. It's introduces synaesthesia by trying to emulate the erratic and unearthly noises of the guitars through equal erratic shot changes and pacing while also using imagery such as back-lit musicians, shadows, projected images and harsh, contrasting colours to represent the psychedelic nature of the music.

There are no initially prevalent colours or rhythm to the video and the video manages to synchronise with music in a synaesthetic way by using these to accompany a vide.

This shows that the video can make use of the musical tones in order to sculpt the themes and colours of the video.