The band avert shown here is using the album art as a background image to attract those who may be familiar with similar iconography used in the genre of music they like. The inclusion of what songs will be used is an apparent lure for those who have already heard the songs and are being drawn to buying a whole album.
As a marketing device this advert would be placed over magazines where people who would be interested in the music would be reading. The use of an archaic font and aged imagery is very quintessential of this genre of music.
This advert uses a comedic element in its music which may suggest that it uses humorous narrative in its videos. The lack of seriousness is represented in the imagery and colour scheme used, with bright pastel colours as a main motif.
The adverts often allude to the type of music used in relation to the music video, with screen-shots from the video being used or with motifs used in the video also used.
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