The response to the video was largely positive. Many people, including those who were not a part of the target audience, enjoyed the video in one way or another.
The target audience identified the video as being original and in many ways ulterior in style. Those who would be assumed to not have the culture capital to understand or get the video were able to appreciate the thematic elements in the video and the effects and concept. The only negative feedback was the associations that one person made towards other texts that he did not enjoy. However these were unintended.
In fact, the person that made this distinction also recognised our videos superiority to the other text. He mentioned that we managed to create depth in our video surpassing that of the book.
This is what we intended, because there were supposed to be multiple interpretations of what the video was about and what was going on in the video, and the fact that the depth of story was mentioned confirms that the video has created a sufficient amount of depth.
In summary the audience has read the text in the way we intended, which is to form their own interpretation. They also appreciated many of the concepts we created and despite a lack of culture capital many people also managed to not exactly understand the video but at least appreciate it. This means that the video was accessible in many ways and also filled our creative desire to form mystique around the video and song.
No comments:
Post a Comment